Sumo Sushi and Bento
Valentine Advertising Campaign
Sumo Sushi and Bento is a sushi franchise in Dubai. This campaign was their Valentine’s Day special in February, 2013. The client requested a Facebook advertisement with a profile picture including the logo, a timeline photo, a photo to post, a 8.5 in. by 11 in. flyer, an 11 in. by 17 in. poster, and a table topper. It would be promoted on the Facebook page, website, and across the seven different locations throughout Dubai.
Valentine Advertising Campaign
Sumo Sushi and Bento is a sushi franchise in Dubai. This campaign was their Valentine’s Day special in February, 2013. The client requested a Facebook advertisement with a profile picture including the logo, a timeline photo, a photo to post, a 8.5 in. by 11 in. flyer, an 11 in. by 17 in. poster, and a table topper. It would be promoted on the Facebook page, website, and across the seven different locations throughout Dubai.
Due to the language barrier there needed to be simplistic and minimal text with each promotional variation. To be included into the design would be the previously designed “mochi girl” and “sumo boy”. Throughout the project and proofs there were different variations using only “mochi girl”, adding Arabic, as well as what item was to be the main focus, the mascots or the food. The final decision was determined that the mascots were to be the main focus and to have a Valentine’s Day theme.
This project was done in Adobe Illustrator while working for Transmogrify.